From tropical beaches and vibrant cultural hubs to adventure-packed landscapes, explore next year’s trending destinations. As travelers seek authentic experiences, sustainability, and personalized adventures, these destinations offer a perfect blend of off-the-beaten-path charm and immersive exploration. Whether you’re chasing the Northern Lights in Tromsø, uncovering hidden European gems in Trieste, or indulging in Caribbean luxury in Willemstad, these locations are set to define travel in 2025.
Sanya, China – The tropical paradise of the East
Often called “China’s Hawaii,” Sanya boasts crystal-clear waters, lush rainforests, and geothermal hot springs. With more than 20 km of coastline, it’s perfect for relaxation and adventure. The city is home to luxury resorts, world-class diving spots, and cultural landmarks like Nanshan Temple and the impressive Tianya Haijiao rock formations. Traditional Hainanese cuisine, featuring fresh seafood and tropical fruits, adds to the island’s allure.
Trending destinations Themes: Noctourism & Passport to Immortality
Why Go? Stargazing in Sanya’s clear skies fits the Noctourism trend, while its wellness retreats and sacred temples make it an ideal longevity-focused destination.
Trieste, Italy – A cultural hidden gem
A melting pot of Italian, Slovenian, and Austrian influences, Trieste offers historic landmarks, stunning coastlines, and vibrant markets—without the crowds of other Italian cities. The Piazza Unità d’Italia, one of Europe’s largest seafront squares, is a must-visit, as is the historic Miramare Castle perched on the Adriatic coast. Food lovers will enjoy the city’s coffee culture, heavily influenced by its Austro-Hungarian past.
Trending destinations Themes: Alternative Itineraries & Vintage Voyaging
Why Go? Trieste’s rich history and off-the-radar charm make it ideal for travelers seeking personalized, AI-curated experiences and a taste of Old World Europe.
João Pessoa, Brazil – The greenest city in the Americas
As South America’s easternmost city, João Pessoa is a serene mix of beaches, botanical gardens, and cultural heritage. Its historic center features Baroque churches and colonial-era architecture, while the city’s commitment to green spaces has earned it a reputation as Brazil’s most sustainable destination. The nearby Picãozinho natural pools and the sunset at Jacaré Beach, accompanied by live saxophone performances, are unforgettable experiences.
Trending destinations Themes: Passport to Immortality & Adventures for All Ages
Why Go? With beachfront yoga, eco-tours, and historical charm, it’s perfect for longevity-focused getaways and multigenerational travel.
Tromsø, Norway – The Northern Lights capital
Located 350 km north of the Arctic Circle, Tromsø is one of the best places to witness the Northern Lights while enjoying fjord cruises, husky sledding, and floating saunas. The Arctic Cathedral and Polaria Arctic Experience Center offer insight into the region’s unique ecosystem and culture. In summer, the city transforms into a hub for midnight sun adventures, including hiking and whale watching.
Trending destinations Themes: Noctourism, Neuroinclusivity & Adventures for All Ages
Why Go? Dark-sky tourism, sensory-friendly experiences, and outdoor adventures make Tromsø an inclusive and unforgettable destination.
Willemstad, Curaçao – Caribbean color & culture
The capital of Curaçao blends pastel-hued architecture, historical landmarks, and stunning beaches. A UNESCO World Heritage Site, Willemstad’s historic districts showcase Dutch colonial architecture with a Caribbean twist. The city’s floating market, Sea Aquarium, and Mambo Beach provide a mix of culture, relaxation, and marine exploration.
Trending destinations Themes: Spending Kids’ Inheritance (SKI) & Vintage Voyaging
Why Go? A luxury Caribbean getaway combined with authentic cultural experiences and unique local crafts.
Tignes, France – An alpine playground for all seasons
A year-round adventure hub, Tignes is famous for world-class skiing in winter and hiking, horseback riding, and lake sports in summer. The Grande Motte Glacier ensures skiing even in warmer months, while Lac de Tignes offers paddleboarding and kayaking. Après-ski culture thrives with lively bars and fine dining options.
Trending destinations Themes: Adventures for All Ages
Why Go? Whether skiing, snowboarding, or mountain biking, Tignes is an adrenaline-seeker’s paradise, proving adventure has no age limit.
San Pedro de Atacama, Chile – The stargazer’s dream
Set in one of the driest deserts on Earth, this breathtaking destination is home to salt flats, geysers, and some of the world’s clearest night skies. The Valle de la Luna and El Tatio geysers offer surreal landscapes, while the region’s indigenous culture can be explored in nearby villages. The ALMA Observatory is a must-visit for astronomy enthusiasts.
Trending destinations Themes: Noctourism & Passport to Immortality
Why Go? With world-class stargazing and natural thermal springs, it’s perfect for travelers seeking cosmic wonders and holistic rejuvenation.
Naha, Okinawa, Japan – A blend of tradition & modernity
The capital of Okinawa offers a mix of historic castles, stunning beaches, and unique Ryukyuan culture, alongside vibrant shopping districts. Shurijo Castle, a UNESCO World Heritage Site, highlights the region’s distinct architectural style. The Kokusai Street market and nearby islands provide a mix of urban and tropical experiences.
Trending destinations Themes: Neuroinclusivity & Alternative Itineraries
Why Go? With sensory-friendly gardens, historic sites, and AI-powered trip planning, Naha is a dream for mindful and personalized travel.
Villajoyosa, Spain – A charming coastal escape
This colorful fishing town on Spain’s Costa Blanca is known for vibrant street markets, quiet beaches, and rich maritime heritage. Famous for its brightly painted houses, Villajoyosa is also home to the Valor Chocolate Museum, a treat for those with a sweet tooth. The tranquil coastline and fresh seafood make it a hidden gem.
Trending destinations Themes: Vintage Voyaging & Adventures for All Ages
Why Go? A peaceful seaside retreat perfect for multigenerational trips and slow travel enthusiasts.
Houston, Texas, USA – The space city awakens
From NASA’s Space Center to vibrant art districts and world-renowned cuisine, Houston is a dynamic blend of history, science, and culture. The Museum District offers world-class galleries, while the city’s Tex-Mex and barbecue scene is a must-try for foodies. The Buffalo Bayou Park and Hermann Park provide green spaces for urban explorers.
Trending destinations Themes: Adventures for All Ages & Alternative Itineraries
Why Go? Whether exploring outer space exhibits or taking a Texas road trip, Houston is the ultimate mix of adventure and discovery.
What will your trending destinations in 2025 be?
With Booking.com’s 2025 travel trends, it’s clear that the future of travel is diverse, immersive, and tailor-made for exploration. Whether you’re seeking celestial wonders in Chile, Alpine adventures in France, or vibrant cultural escapes in Brazil, there’s a trending destination for every traveler.
So, where will your next adventure take you?
Source: Booking.com
