As we step into the future, according to Booking.com’s latest research, travel trends 2025 reveal a shift towards authentic experiences, sustainability, and personalized adventures. From noctourism and AI-powered itineraries to wellness retreats and adventure travel for all ages, travelers are redefining how they explore the world. Whether seeking off-the-beaten-path escapes or eco-conscious journeys, 2025 promises deeper connections and unforgettable experiences. Get ready to embrace the next era of travel!
This research highlights key shifts in traveler preferences, emphasizing:
- A growing demand for authentic, off-the-beaten-path experiences
- A stronger commitment to sustainability
- A fusion of wellness and adventure-driven trips
- Increased interest in nocturnal, nature-based activities
- A renewed emphasis on family values and multigenerational travel
- A push for more inclusive, diverse travel experiences
So, what can we expect from the future of travel? Buckle up—because 2025 is all about authenticity, sustainability, and meaningful experiences.
1. Noctourism: Exploring the world after dark
Say goodbye to scorching midday heat and overcrowded attractions—2025 will be the year of nocturnal travel. More than 60% of travelers are considering trips centered around dark-sky zones, stargazing tours, and cosmic events.
Why? Climate change plays a role, with 61% of respondents preferring to avoid peak daytime temperatures. But beyond practicality, there’s something magical about experiencing destinations under the stars. Whether it’s night hikes in the Moroccan desert or moonlit museum tours in Europe, noctourism will be a defining trend.
2. Passports to immortality: The rise of longevity travel
Forget short-term relaxation—2025’s wellness travelers will be chasing long-term health benefits. Longevity retreats featuring cutting-edge therapies like cryotherapy, red-light treatments, and stem cell rejuvenation are set to take over.
With 60% of travelers expressing interest in health-boosting trips, wellness tourism is evolving beyond yoga retreats. It’s about maximizing lifespan, not just unwinding.
3. Men-only wellness retreats: A shift in travel norms
Traditional “lads’ holidays” are out, and mindful men’s retreats are in. With increasing awareness around male mental health, 47% of travelers support the idea of men-only wellness escapes. Among Gen Z, that number jumps to 65%.
From mindfulness workshops to hiking retreats focused on mental resilience, men are prioritizing well-being like never before.
4. AI-Powered personalization: The era of alternative Itineraries
AI is changing the way we travel, but not in the way you might think. In 2025, alternative itineraries powered by AI will be the go-to for travelers seeking unique, customized experiences.
Gone are the days of generic trip planning. AI trip planners will curate experiences based on personal interests, blending tech with human spontaneity. At the same time, travelers are becoming more secretive—44% say they’ll stop tagging their locations on social media to avoid tourist crowds.
5. SKI (Spending Kids’ Inheritance): Boomers choose experiences over legacy
Baby boomers are rewriting the rules of retirement travel. Instead of saving for future generations, nearly half (46%) are opting to spend their wealth on dream trips.
But it’s not all bad news for younger generations—multigenerational travel is also on the rise, with 58% of younger travelers admitting their parents are footing the bill.
6. Age is just a number: Adventure travel for all generations
Think adrenaline-fueled travel is just for young backpackers? Think again. In 2025, adventure travel will span all age groups, with boomers leading the charge.
Compared to just 10% in 2024, a whopping 23% of travelers over 60 are now interested in activities like skydiving, mountain trekking, and white-water rafting. It’s proof that adventure has no expiration date.
7. Travel for neurodivergent needs: A more inclusive future
Travel is evolving to be more inclusive, and 2025 will see significant changes for neurodivergent travelers. Nearly 50% of neurodivergent individuals report facing negative travel experiences due to a lack of accommodations.
To address this, AI-powered accessibility tools, sensory-friendly environments, and noise-canceling options in airports and hotels will become more common. This shift isn’t just necessary—it’s long overdue.
8. Vintage voyaging: Sustainable & thrifty Travel
In a push for sustainability and budget-conscious travel, vintage voyaging is gaining momentum. Over half (51%) of travelers are now interested in buying their vacation wardrobe at their destination, while 73% have already embraced thrift shopping while abroad.
This trend isn’t just about saving money—it’s about immersing in a destination’s culture while reducing consumer waste.
9. The airport experience gets an upgrade
Layovers are about to get a glow-up. Travelers in 2025 will choose destinations not just for their landscapes but for their airports. More than a third (34%) of travelers say a high-quality airport experience could influence their choice of destination.
Among Gen Z and millennials, the demand is even higher, with travelers looking for sleep pods, airport spas, and Michelin-starred restaurants to make layovers feel like part of the vacation.
What this means for the future of travel
Travel trends 2025: this year isn’t just about where we travel—it’s about how and why we travel. With an increasing focus on personalization, inclusivity, and sustainability, the next wave of travel trends is set to redefine exploration.
Whether you’re chasing the stars on a noctourism trip, embracing AI-powered itineraries, or watching boomers skydive their way into retirement, one thing is clear: travel is no longer one-size-fits-all.
Source: Booking.com
